A few months back it seemed like the smartwatch, specifically Apple’s variant, was as close to dead as a product selling over a million units can be. Market intelligence firm IDC reported that smartwatch demand was down across the board with the Apple Watch seeing a 71.6 percent decline since last year.
But now a month later, Tim Cook, Apple CEO is refuting that statement. Our figures prove that Apple Watch has been doing just great and looks to be one of the most popular holiday gifts this year – Cook told Reuters in an email.
Unfortunately, Cook didn’t back up his boldly written claims with concrete figures. Neither he nor Apple have released sales numbers for the Apple Watch as Apple does for other big marquee products like the iPhone and MacBook series. But the watch sales data is coupled along other product categories that includes less popular products like the AppleTV and the ancient iPod. Which…doesn’t exactly inspire confidence in Cook’s statement. IDC, meanwhile, gathers its data by looking at hard numbers in the supply chain.
In the same email, presumably after talking about how great the Apple Watch was selling in late November—when every consumer electronic sells well—Cook also hedged his own bets. That lines up more with IDC’s claims, which came weeks before the big sales improvement Cook is reportedly seeing.
So the Apple Watch is amazing and a phenomenal success, but it’s also doing kind of terrible and Cook and company are worried about it. The truth of the Apple Watch’s failure and/or success will be revealed early 2017 during Apple’s next earnings call. For now just take a gander at the wrists of your coworkers. Are you seeing any of the ugly little nubs?