An agreement focused on innovation and technology
On its Twitter account, the platform Crypto.com (CRO) unveiled the signing of a partnership with the Italian football league (Lega Serie A).
In the name of future: we are very glad to welcome @cryptocom as first Innovation & Technology Partner of Italian football ➡️ https://t.co/d4rGNpgpYL#WeAreCalcio pic.twitter.com/NxeTx9Nqup
– Lega Serie A (@SerieA_EN) August 19, 2021
Under this agreement, the company becomes a sponsor focused on “innovation and technology”. It is expected that the Crypto.com brand will be present in all broadcasts requiring the intervention of the VAR during matches, a virtual assistant to the referee whose role is to help the latter determine whether a fault has been committed. , or allow to grant or deny a goal).
In addition, the VAR Center located in the city of Lissone will also be renamed as “Crypto.com VAR Center”.
Finally, Crypto.com will also feature the Goal of the Month and help create a new league award.
“This multi-year agreement confirms the strength of our brand around the world and, through this unique partnership with Crypto.com, we will write a new page of innovation, bringing our fans closer to the game through technology. Over the next few months, we will develop a number of sales and marketing initiatives to expand our fan base and engage more and more fans, ”said Lega Serie A CEO Luigi De Siervo .
In addition to its presence in match broadcasts, the Crypto.com platform should also offer the launch of non-fungible tokens (NFTs) to collect with which fans can interact.
Kris Marszalek, Co-Founder and CEO of Crypto.com, says:
“We are extremely proud to deepen our partnership with the Lega Serie A to enhance the fan experience with technology. “
Crypto.com, a very active partner in sport
Cryptocurrency trading is nothing new in Italian football. Indeed, the latter had already signed an agreement with the Coppa Italia of the Lega Serie A last May. The initiative made it possible to create a collection of NFTs to immortalize the meeting of May 19, 2021.
In addition, the company Crypto.com has become a very present partner in the sports sector. Recently, she announced a worldwide deal with the UFC, including having the brand displayed on battle gear.
Finally, the platform also signed a 5-year partnership with Formula 1 for an amount of $ 100 million. This strategy will allow Crypto.com to be able to display its brand during Formula 1 races and help the organization develop exclusive non-fungible tokens (NFTs).
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About the Author: Anthony Bassetto