First class suites upgraded by Singapore Airlines to maintain premium appeal


One of the most luxurious first class packages of the world has been offered by Singapore Airlines (SIAL.SI). The offerings are for Airbus A380, which is a part of the over $800 million investment as it attempts keeping top clients in the midst of the recession from other competitors in the industry.

The plenty room on its A380 will counter those of rivals in the Middle Eastern region, namely Etihad Airways and Emirates for the spot of being the world’s top first class, despite not installing in-flight showers like other airlines. In December, the new A380 aircraft is scheduled to join its fleet.

Competition Soars

Some other carriers are yet to install first class on aircraft that have been made recently with the increased interest for business class. However for some other airlines, first class remains a good tool for attracting premium passengers and for improved marketing of the brand.

For Singapore Airlines, Sydney was where the first commercial flight landed. Also, the airline is actively involved in the Kangaroo route, that is the route between Australia and Europe.

The Singaporean Airlines along with Cathay Pacific Airways Ltd are both struggling against bringing up international competition to their rivals in China and the Middle East without necessarily involving domestic flights strengthen their gains.