FTX to air commercial during Super Bowl 2022
As reported by the Bloomberg media, the new FTX initiative attacks American football, and more particularly the Super Bowl, a real institution in the United States. The national football competition final is the most-watched television moment of the year. It is estimated that 92 million viewers watched Super Bowl 2021, which took place in February.
It is this colossal audience that FTX seeks to capture. Sam Bankman-Fried, CEO of the exchange platform, explained that there is no “bigger, or more popular, event to share. [notre] message. “. He adds :
“Our message this year has been that cryptocurrency is secure, accessible, and ready to integrate into society. We invite everyone to discover it, and we are there to support them. “
👉 To read – FTX raises $ 420.69 million – Company valuation climbs to $ 25 billion
Up to $ 6.5 million for 30 seconds
Due to the popularity of the event, the ads shown during the Super Bowl are among the most expensive of all time.
Last year, a 30-second ad cost $ 5.5 million. This year, the segment hit an all-time high of $ 6.5 million, according to NBC, which broadcasts the game.
👉 Also discover – FTX launches a marketplace of NFTs for its customers based in the United States
FTX launches into the field of sport
FTX has decided to devote itself to the field of sport to reach a wider audience. The exchange had previously featured quarterback Tom Brady in a cryptocurrency ad. But the exchange platform’s initiatives don’t stop at American football.
Last April, FTX signed a 19-year partnership with the Miami Heat NBA team, who now play in the “FTX stadium”. In June, the company continued with a 5-year partnership with the United States’ main baseball league, MLB. There is also a sponsorship contract with the Mercedes-AMG Petronas Formula 1 team.
👉 On the same subject – NBA player Stephen Curry signs a partnership with FTX and becomes a shareholder
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About the author: Marine Debelloir
Deputy Editor-in-Chief on Cryptoast, I fell into the pot of cryptocurrencies a few years ago. I am passionate about the innovative technologies that arise from the blockchain and I like to find the most delicious information to share with you.
All articles by Marine Debelloir.