Google allows cryptocurrency ads
The news was announced by the giant last June, and it took effect yesterday. Now, companies that “offer cryptocurrency exchange services and wallets” aimed at audiences in the United States can post ads on Google.
The press release details other conditions to be met for exchanges and wallets: they must be registered with FinCEN or a banking entity and comply with local and national regulatory requirements.
👉 Also read – TikTok bans ads promoting cryptocurrency
Prohibition for DeFi and ICOs
Google specifies that some services are not allowed to advertise, including “initial coin offerings (ICO), decentralized finance protocols (DeFi), cryptocurrency lending services […] advertisements for cryptocurrencies carried by celebrities, non-custodial wallets. “
Cryptocurrency trading signal providers will also not be able to make use of Google’s new advertising policy, nor those who offer investment advice.
What effect on cryptocurrencies?
Google made the decision to stop all advertising for cryptocurrency services in June 2018, when the ICO craze was still in full swing. This change of direction is therefore an indicator that the sector has achieved a certain legitimacy in recent years.
It is difficult to predict what effect this change will have on cryptocurrencies. However, we can estimate that this new potential exposure could help attract new investors in the cryptocurrency sector.
👉 To read on the same subject – Influencer Nabilla pinned for a misleading advertisement from a group of Bitcoin traders
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About the author: Marine Debelloir
Deputy Editor-in-Chief on Cryptoast, I fell into the pot of cryptocurrencies a few years ago. I am passionate about the innovative technologies that arise from the blockchain and I like to find the most delicious information to share with you.
All articles by Marine Debelloir.