Walking tall: Carrie Bradshaw’s favourite shoe brand soars post Brexit


It was one of Carrie Bradshaw’s favourite shoe brands in Sex and the City and it seems that Jimmy Choo’s star is not waning anytime soon.
While other manufacturers have suffered post Brexit vote, the luxury shoe brand is one of those benefiting from Britain’s decision to issue divorce proceedings against Europe.
In a trading update issued for the period since June 30, the fashion house has revealed it has enjoyed revenue growth across all regions.
Sterling has struggled since the Referendum vote in June 23, falling by some nine per cent against the US dollar since then.
However, as 9.5 per cent of Jimmy Choo’s global revenue is derived in sterling, while 28 per cent of operating costs are denominated in the currency, a weaker pound has actually improved its revenue and profits.
A statement for Jimmy Choo said: “Through our focus on improving operating efficiency and cost management we expect to deliver margin improvement and strong underlying cash generation for the full year as a whole, with steps towards further deleveraging.
“The positive benefit from a weaker GBP continues, as do the resultant changes in client behaviour, notably in respect of the UK.”
New store openings and strong sales across all markets, particularly in China have put the firm on the front foot. Jimmy Choo chief executive Pierre Denis said that the shoe, accessories and perfume brand had enjoyed “another record year despite the challenging backdrop.”
The share price for Jimmy Choo has now risen by 4.5 per cent as a result of its strong figures, with the favourable exchange rate having led to more tourists heading to the UK to shop.
The British fashion house as founded in 1996 by couture shoe designer Jimmy Choo along with the Vogue accessories editor Tamara Mellon OBE. It is a celebrity favourite, including having been worn regularly by Princess Diana, and is listed on the London Stock Exchange.
While the pound is falling, confidence on the British High Street remains high. Latest retail statistics has revealed that sales by volume had soared in October, by 7.4 per cent from the previous year.
A combination of cooler autumn temperatures and strong Halloween sales have led to a boost for the High Street.
According to the data from the Office for National Statistics, e-retail sales were the strongest for five years, jumping by more than a fifth.

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Sam Dunis
Sam comes from Edinburgh and grew up with his mother and step-dad. His father left the country when he learnt he was going to be a father. Sam never had the opportunity to see him and still wonders what he looks like. School wasn’t his thing, he would rather spend sometime with his friends, play rugby and chat girls up. Sam used to help his step dad, a plumber, during summertime. After doing it for several years, he realized he could work with his father and hopefully take over the family business when his step-father would retire. Sam spends most of his time off taking care of his mother, training with the local rugby team. Sam doesn’t have any girlfriend at the moment. He is therefore going out every weekends.